Everyone who is handling a website should have Google Analytics. It gives you intelligent and actionable analytics that let you clearly see where you need to focus. For WordPress users, the process of getting Google Analytics set up may seem complex when you first look at it, however, it’s pretty simple if you know the right steps to follow.
This post will guide you how can you install google analytics on WordPress site without being a tech-geek. By the end, you’ll have learned how to follow your visitors, decipher their habits and use the information to improve your site.
Why Google Analytics is Essential for WordPress Websites
Google Analytics helps you answer important questions about your website, such as:
- Where are your visitors coming from?
- Which pages are they spending the most time on?
- What content drives the most conversions?
With this treasure trove of data at your fingertips, you can:
- Optimize your site to improve user experience.
- Adjust your SEO strategy to attract more organic traffic.
- Create content that resonates with your audience.
Before we get started, here’s what you’ll need.
Prerequisites for Adding Google Analytics to WordPress
To add Google Analytics to your WordPress site, you should have:
- A Google Account – You’ll need this to access Google Analytics.
- A WordPress Website – Ensure you have admin access to your site.
- Basic Understanding of Plugins – You’ll use a plugin to simplify the integration process. Don’t worry, we’ll explain everything step by step.
Once you’ve got these, you’re ready to make Google Analytics work on your site.
Step-by-Step Guide to Add Google Analytics to WordPress
1. Create Your Google Analytics Account
If you don’t already have a Google Analytics account, follow these steps:
- Go to Google Analytics.
- Click on Sign Up for Free and log in with your Google Account.
- Fill in the required details about your website:
- Account Name (e.g., your business name).
- Property Name (e.g., your website).
- Choose your reporting time zone and currency.
- Review the terms of service and agree to them.
Congratulations! You’ve now got access to your Google Analytics dashboard.
2. Add Your Website to Google Analytics
Next, you need to set up tracking for your specific website.
- From the Google Analytics dashboard, click Admin in the lower-left corner.
- Under the Property column, click on Data Streams > Web.
- Enter your website’s URL and name your stream (e.g., “My Blog”).
- Google will generate a Measurement ID (e.g., G-XXXXXXX) and a global site tag code. Keep this information handy for the next steps.
Now your website is ready to sync with Google Analytics.
3. Install the Google Analytics Plugin on WordPress
WordPress plugins make it much easier to connect your site with Google Analytics without touching code.
- From your WordPress dashboard, go to Plugins > Add New.
- Search for a plugin like MonsterInsights or Site Kit by Google in the plugin directory.
- Install your preferred plugin, and click Activate.
These plugins are beginner-friendly and will guide you through syncing Google Analytics with your WordPress site.
4. Configure the Plugin with Your Google Analytics Code
Now it’s time to connect the plugin to your Google Analytics account:
- Depending on your plugin, go to the plugin’s settings page (usually found under the “Settings” or “Tools” section of your WordPress dashboard).
- Sign in with your Google account to authorize the plugin.
- Select the website property you created in Google Analytics.
- The plugin will automatically add the necessary tracking code (Measurement ID or global site tag) to your site.
Your integration is now complete! Google Analytics will start tracking your visitors.
Verifying That Google Analytics is Tracking Your Site
To ensure everything is set up correctly, you can verify the tracking:
- Open Google Analytics and go to the Realtime tab in the dashboard.
- Visit your WordPress website in a separate browser or incognito tab.
- If the setup is correct, Google Analytics will show your visit in Real-Time data within a few seconds.
If you don’t see any activity, double-check your plugin configuration and ensure the proper tracking ID is in place.
Unlock the Power of Data
Google Analytics on your WordPress site is merely the first step to uncovering useful insights. With the help of this tool, you are able learn more about your audience, bring your content strategy strategy to the next level, and Increase your website visibility and impact.
Ready to get control of how your website performs? Begin to search you Google Analytics dashboard immediately and study these numbers in order to make your next move.
For more tips on improving your WordPress web site, keep coming back to our blog for the latest news, tools, and expert resources.
